Local Expertise and Contacts are Key for Successful Expansion in Germany’s Tight Labor Market
Since founding Technical Choices, Inc. (TCI) in 1999, and being involved with recruiting in Germany since 2000, we have encountered an endlessly changing recruiting market. Current trends include an extremely tight market for qualified sales, engineering and IT professionals. With baby boomers retiring and a short supply of applicants - particularly in high tech - the German labor market is bound to get even tighter. If employed by a successful company, professionals can be hesitant to enter the job market. When they do, they find many options and can often drive the process.
Facts About Germany
Recruiting in Germany
When your company is looking for staff in Germany, be it a Regional Sales Manager, a VP of EMEA, or a local Systems Integrator, try to search for applicants who can successfully bridge the gab between your company’s culture and the environment of your target market. In addition to making sure your applicants are a good fit from technical, industry, and domain perspectives, follow these five screening criteria when evaluating your next German hire:
Looking to Enter the German Marketplace? Take a trip first!
What’s the first step I’d recommend for a company to take that is new to the German marketplace and looking to expand there? Go there! If the executive in charge of the expansion effort has not done so recently, go book a flight and visit Germany. Meet some potential customers, talk to prospective partners, and familiarize yourself with the surroundings of the market you are about to invest in.
Wolf Biermann in Boston
On Wednesday October 28, 2009 I was invited to attend the opening reception of the exhibit “Berlin — City of Change” at Logan International Airport in Boston. The exhibit is part of the beBerlin capital city campaign and will be on display in Terminal E until December 11, 2009. The opening was attended by German as well as American government officials, executives, expatriates, and people interested the fall of the Berlin Wall or American/German relations in general.

Service Providers, Employees, Partners, VARs, OEMs, M&As.
Reputation, Experience, Cultural Fit, Language Skills, Capacity.
Disparate Resources and Partners, Goals, Deadlines, Success.